Is Is Bad to Get Family and Friends to Help With Kickstarter?
Bad news:
Your 2022 Kickstarter entrada will be a miserable failure…
UNLESS you read these 17 amazingly uncomplicated 2022 Kickstarter tips.
They'll drastically increment your odds of raising $ane 1000000.
(Or more than.)
Here's how to DOMINATE Kickstarter in 2022:
2022 Kickstarter Tips
ane. Your product ameliorate be trendy AF
Is your production a wallet?
A backpack?
A minimalist watch?
CONGRATULATIONS!
It's PERFECT for Kickstarter…
In 2015.
#roasted
To exercise well on Kickstarter in 2022, your product needs to exist i of two things:
- Insanely COOL (high-tech, unique, jaw-dropping).
- Ridiculously AFFORDABLE (priced to SELL).
Want to raise $1 1000000?
It meliorate be both.
BONUS: Which Kickstarter categories are poised to EXPLODE in 2022?
-Home goods
-Kitchen gadgets
-Survival gear
-Games
P.Due south. Wallets, watches, masks, sanitizers, backpacks, wireless chargers, weighted blankets, and EDC items were all WAY overplayed from 2017-2021.
2. Invest in a kickoff-grade video that'due south less than iii minutes long
"But my Cousin Frankie says he'll shoot everything on his iPhone 13 Pro for FREE!"
Great.
Does Frankie have an ounce of talent?
Or is his just skill getting outrageously drunk at family Christmas every twelvemonth?
Because I'll tell you one thing…
Without a tremendously entertaining video, your 2022 Kickstarter project volition neglect faster than a caffeine-free java shop.
These are EXCELLENT examples of the perfect Kickstarter video:
Mila Air Purifier – $1.1 million
Snowfeet 2.0 – $175,000
Travel Tripod by Acme Design – $12.1 1000000
What do they all have in common?
They grab your attention EARLY (within the first 10 seconds).
They don't waste your time (two-4 minutes long).
They're entertaining (funny, clever, unique).
Did these take a ton of time to produce?
Admittedly.
But a acme-notch video is THE most important part of a Kickstarter campaign in 2022.
Maybe you didn't hear me…
YOUR KICKSTARTER VIDEO IS THE **Cardinal TO YOUR SUCCESS.**
Call back of money spent here as an investment.
Because it is.
P.S. Cheque out our full list of 2022 Kickstarter video tips.
3. Your campaign page should wait like a children'due south book
What does that mean?
More than pictures.
MORE GIFs.
WAY. LESS. TEXT.
People are lazy.
(I've been wearing the same underwear for the last eleven days for Pete's sake.)
Kickstarter backers Will NOT read paragraph afterward paragraph of text describing your product.
They Will spend time looking at crisp images and middle-catching GIFs.
Here are a few stellar entrada pages:
Give'r Borderland Mittens – $990,000
Foldeat – $900,000
Travel Shoes past BauBax – $ane.three million
4. Choose a Kickstarter category that's insanely popular
Sorry twinkle toes, but your trip the light fantastic toe campaign isn't going to raise $1 million on Kickstarter.
Honestly, y'all'll exist lucky if it cracks $1k.
(Or maybe I'm just jealous that I wasn't cast in my fourth course musical.)
If you want to succeed on Kickstarter in 2022. yous need to launch your projection in i of these iii categories:
#1. Games – $one.69 billion*
#2. Design – $one.31 billion*
#3. Tech – $i.05 billion*
*Amount raised since 2009.
5. Launching in December is THE kiss of decease
Launching in December is like going skiing in July — yous're gonna have a bad time.
People merely spent a TON of money on Black Friday and Cyber Mon.
And they're super busy (getting boozer) during the holidays.
In other words, the Concluding affair on their mind is checking out your Kickstarter project.
This piece of Kickstarter advice is absolutely crucial:
Make sure your campaign is live when people would exist using your product.
That might audio obvious, merely so many creators blow this.
If you've created a revolutionary new swimsuit, you may call up you should launch in December and so you tin can evangelize in June.
That's backward.
Y'all should launch in June then you tin can deliver in December.
NOBODY BUYS SWIMSUITS IN Dec.
Also…
What did I tell you about launching in Dec?!?
BAD IDEA.
Quick Summary:
Launch warm-weather condition projects in jump/summertime, fifty-fifty if you lot'll deliver months later.
Launch cold-weather projects in fall/winter, even if you'll deliver months afterward.
"What if my product isn't seasonal?"
Shoot for a March or April Kickstarter launch.
Backers' wallets take recovered from holiday shopping, only we haven't hit summer vacation flavour yet when Kickstarter traffic dips.
Jump is a Gold time to launch your campaign.
vi. Taco Tuesday is the best 24-hour interval of the week to launch your Kickstarter projection
Non just any Tuesday.
Taco Tuesday.
As a practiced luck tradition, creators of $i one thousand thousand projects ofttimes eat tacos on the solar day of their launch.
Ok, that'due south full bullsh*t.
(Merely I would like to see information technology catch on.)
What's not bullsh*t?
The fact that Tuesday IS the best day of the week to launch your Kickstarter campaign.
Why?
Kickstarter site traffic is at its summit.
Why?
Because the best projects always launch on Tuesdays.
seven. Your Kickstarter campaign duration should be between 45-60 days
About campaigns go with 30 days.
That'south fine…
If you don't like making money.
Here'due south the deal:
The vast majority ofsuccessful Kickstarter campaigns make money EVERY DAY that they're alive.
So the longer a entrada lasts, on average, the more coin it'll make.
Sure, y'all'll accept to spend more advertising a longer entrada…
Just for highly successful projects, the trade-off is worth it.
8. Break Kickstarter's rules and you'll be killed immediately
Ok, you won't really be assassinated.
But you may wish you were dead when your $500k projection gets suspended.
I know it's slow, but have v minutes to read Kickstarter'southward official rules.
Trust me, it'southward worth it.
Kickstarter's approval process isn't specially thorough.
Then your campaign could be allowed to launch, only to get close down after.
I've seen them suspend $i million campaigns.
They don't care who yous are or how much you've raised.
These major violations tin go your Kickstarter project suspended in 2022:
-Your product is already being sold on Alibaba.
-Y'all're selling the verbal same product on your website while your Kickstarter campaign is live.
-You've said that your product can practise something that it can't.
(If you lot merits it'due south waterproof, you better be prepared to show that it'due south actually waterproof.)
Don't go through all of the effort to launch your entrada but to have it shut downwardly 10 days in.
Read Kickstarter'south rules Earlier yous go alive.
nine. Your *public* funding goal should be $x,000 (or less)
"But I wanna raise way more than that!!"
I know, Gary, I know.
But your public funding goal in no way limits how much you can raise on Kickstarter.
The Apollo 11 Sentinel raised $five.iv million in 2019.
Their public funding goal?
10,000 large ones.
Having a depression public funding goal lets you FUND QUICKLY and build momentum.
That's enormously important.
BONUS: Permit'south say you need $100,000 to manufacture your product, but you've merely raised $50,000 with 48 hours left.
You've passed your public funding goal of $10,000, simply you lot know yous'd never be able to manufacture with merely $50k.
In this case, you can simply cancel your campaign and no backers volition be charged.
"Simply and so I'll accept wasted a whole bunch of time and money!!"
Trust me, you'll waste matter fifty-fifty MORE time and money if you take the $50k you raised knowing you'll never be able to make the product with that corporeality.
Why non just launch with a public funding goal of $100,000 if that'south how much you lot need?
Because a massive public funding goal drastically reduces your odds of gaining momentum on Kickstarter.
And early on entrada momentum is CRUCIAL to your success.
10. Fewer rewards = better (way better)
You lot might want to sit downward for this, 'cause it'southward gonna hurt your feelings:
Nobody wants to buy a t-shirt with your company's logo on it.
Don't waste time offering rewards that distract people from your Master product.
In fact, stick to as few rewards as you peradventure tin can.
Ideally three or 4.
Max.
You can Always add more rewards to your Kickstarter page, but once someone backs a advantage, y'all can't fully delete it.
11. Early bird rewards are absolutely Critical to Kickstarter success
Offering an early bird reward is a no-brainer.
Backers EXPECT to see these for the first week of your campaign.
(And sometimes well beyond.)
Increase the sense of urgency to back NOW past adding:
-A quantity limit to your rewards.
-A time limit to your rewards.
BONUS: You can use BOTH techniques at the same fourth dimension to add actress motivation for backers.
You tin can continually arrange these limits, too.
For example:
You tin can start out offering 100 early bird units, and bump upwards the limit to 150 units later day 1.
You can make these adjustments right upwardly until your campaign ends.
IMPORTANT:
In one case a reward has been backed, you CANNOT modify its text.
So be sure your reward construction is perfect BEFORE you go alive.
12. You better have a STELLAR day one (crucial 2022 Kickstarter tip)
If your Kickstarter campaign gets off to a slow start, don't worry, you have plenty of time to turn things around.
NOT!
Yous're totally screwed.
Sort of.
Lining upwards a big clamper of funding for your offset 24 hours is insanely of import.
I'd say it'south the #2 well-nigh important key to Kickstarter success after having an awesome entrada video.
How exercise you lot line upwardly funding for solar day one?
Get your friends and family to back your project every bit soon as it goes live.
Accept anybody on an email listing, and tell them in advance when you'll exist going live.
(Or become them to "follow" your pre-launch page and then Kickstarter notifies them as soon equally y'all go live.)
Can't get 20 friends and family unit to dorsum your campaign on day ane?
Your production sucks.
Seriously.
If you can't round upwardly 20 people YOU KNOW to back your campaign, why would a stranger give you money?
If y'all're experiencing hesitation, it'south a red flag.
P.S. If your friends are cheap SOB's like mine, have them "Pledge without a reward" and enter $1.
This will boost your backers numbers, which helps your organic ranking on Kickstarter.
13. Collecting pre-launch email leads is kind of a crapshoot
Sometimes.
A lot of people like to shout from the rooftops:
"COLLECT A HUGE EMAIL List FOR LAUNCH DAY."
That definitely doesn't injure.
But much more of import than the NUMBER of people in your list is the QUALITY of those people.
An email list with 10,000 people is absolutely USELESS if they're not engaged.
If you bought the list, they won't catechumen.
If they don't know what Kickstarter is, they won't catechumen.
There is NO SHORTCUT to edifice an organic customer listing the old fashioned way.
None.
If you already have a database of past customers who like your brand, great.
You should 100% send them an electronic mail on launch day.
Only collecting thousands of leads through lightly targeted Facebook ads?
That'south pretty much a crapshoot whether you'll recoup your investment.
14. Hiring a Kickstarter marketing agency is (ordinarily) smart
They really can DRAMATICALLY boost your results.
As with everything in life, you lot get what you pay for.
Don't automatically go with the cheapest option.
Practice your homework and trust your gut.
Ask past creators who they used and encounter if they had a practiced experience.
Shameless plug:
Our affiliate Enventys Partners offers full-service and Facebook ad options for crowdfunding projects.
15. This is the Best Kickstarter tip Always!!!
Not really, simply it did go your attention.
You want the same thing to happen when people view your entrada title.
Information technology needs to PIQUE THEIR INTEREST!
It should practically forcefulness them to click on your campaign to check it out.
This is super of import:
Make it easy for people to Google your product.
These guys didn't exercise a great job:
Why information technology's bad:
Calling your production "The Smart Backpack" is similar naming your son, "Dad" — it'due south way too generic.
When you Google, "Kickstarter Smart Backpack," this campaign (predictably) isn't on the first page.
Here's a improve example:
Why it's good:
If y'all Google, "Orba," you're getting to this entrada folio.
16. Empathise that yous're probably going to neglect
61.6% of Kickstarter projects neglect to attain their public funding goal.
Your odds of raising $1 million on Kickstarter are 0.09% (about 1 in every one,100 projects).
(You're literally more likely to drown.)
The average amount of money raised bysuccessful campaigns is a mere $23,000.
The facts are daunting.
But they shouldn't be discouraging.
The #i almost valuable thing you'll gain from launching a Kickstarter project isn't money.
It's knowledge.
You'll learn who your customers are, what they want, and how much they'll pay for it.
Kickstarter is the greatest market examination on Earth.
Your goal for your outset project should be to breakeven.
"Simply I Want TO GET RICH!!"
I know.
But the nigh successful projects YEAR AFTER FREAKIN' YEAR are run by serial creators.
People who've run multiple projects are the ones who raise $one one thousand thousand.
Then consider this first run an unmatched learning experience.
And if yous make a little coin along the manner, more power to ya.
17. But you gotta push button that button
If yous don't push launch, I can just promise you one thing…
Y'all'll get to your grave wondering what could have been.
I know it'southward scary.
But that's life.
You lot try, you fail, you acquire.
And over time, you make progress.
Kickstarter isn't a scientific discipline.
You can do everything correct and still fail.
But why on Earth does that hateful you lot shouldn't endeavour?
In 1987, Jim Valvano gave a speech called, "Cut Down the Nets."
In information technology, he talks about his dad.
"My father gave me the greatest gift anyone could give some other person… he believed in me."
Jimmy V lost the first game of his coaching career by 56 points.
17 years later on, he won the national championship.
Jimmy's dad believed in him during both victory and defeat, and I believe in yous.
Success volition come.
But you gotta push that button.
Have more Kickstarter questions or want to share your 2022 Kickstarter campaign?
Shoot us a message at [e-mail protected]
Proficient luck!
Cheque out the fifty best Kickstarter campaigns of 2021.
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Source: https://producthype.co/kickstarter-tips-2022/
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